We applied a user-centred design (UCD) methodology and worked in an iterative process backed by a comprehensive research phase. Iterations allowed us to define, design, and validate through rapid prototyping.
Together with the founder of Alphatech, we had a couple of discovery meetings that covered the business goals, the product vision and the problem their digital product was aiming to solve. To make sure that the product we wanted to build answered real user needs, we started by identifying the user’s personas of the AlphaPortal and building around their challenges and expectations.
Next, we moved on to rethinking and mapping out the new user flows and real-life user scenarios, solidifying the product development roadmap.