From the very beginning of our collaboration, we worked closely with the Samba Networks team to explore the limitations we were dealing within an industry, which, at that time, had an inefficient way of working.
In 2011, building Samba Networks digital products, Carousel and Selector, came with a mix of challenges and breakthroughs. It was about innovating in an industry that had its traditional ways of working. Hence we followed a lean approach, building in small iterations to come up with a few proofs of concept.
Samba Networks included PoCs for data format standardization, integrating 30+ 3rd party solutions in a time when there was little to no standardization in the industry. Also, it has incorporated real-time bidding using in-memory solutions, real-time analytics, guaranteed low-latency endpoints, a cost-effective architecture that can scale to hundreds of millions of transactions per month, data extraction, and much more.