Startup launch RebelDot

Prototype first. Fail fast. How to ship products that delight.

You want to build and launch an awesome digital product, or thinking about redesigning? You’re in luck! — We’ll talk about our UX process at RebelDot and why putting emphasis on research, validation and prototyping will make or break your web or mobile app.

According to this research, by the time you’re done reading this article, 40 new digital products & startups will have been created. That’s 1 startup every 10 seconds. Truth is, 90% of them will fail in their first months, while others will go around for years chasing their tail without actually doing something about the sinking ship.

The good news is that you don’t have to be one of them. We’ve built dozens of products and even though there is no one size fits all, following a well-structured UX process will guide and take you closer to launching a delightful digital product that people want to use. Think of it as a fitness program: if you stick to it, put in the work and avoid shortcuts, you’ll end up with the results you have always wanted.

Before getting into this, it’s safe to say that following a UX process will definitely work to your advantage. Still, as every product is different in its own way, understanding that a good design process adapts to certain product needs is vital, therefore the needs and goals should define the way of approach.

  • The core part of our approach here at RebelDot is going UX first and building products through an iterative user-centred design process. Through iterative loops, we design, build and validate ideas, flows, journeys, processes, and test disruptive ideas that might never see the light of day. However, none of this would be possible without prototyping.

The RebelDot UX process looks like this:

From the automotive industry to food, health and of course digital product development, prototyping serves as the keystone in releasing successful products. Simply put, think of prototyping as the most effective step to accomplishing and validating things with minimum effort.

The primary purpose of a prototype is to validate if a process or flow works and lives up to the requirements, hitting the target goals. Essentially, the sooner you realise you need to adjust, the better. Sure, if you want to take the alternative route, you’re welcome to go forward with getting engineers to develop your idea and after at least 50k spent in 6 months time realise you built a product that no one will use. Historically speaking, this is a moment when many companies reach out to UX designers to fix their product but unfortunately fixing it only means rebuilding everything.

The most important lesson you can learn when building a product is that you’re not building the product for yourself. The primary focus needs to be on your users, therefore you must address their needs, frustrations and objectives, enabling them to excel through the product and reach their goals.

The tools of the trade

There isn’t one do it all prototyping tool. The tool used should facilitate building a prototype to fit the desired scope in the fastest time. Overextending will result in delays in delivery and validation time, therefore the versatility of the tool should match the requirements, and keep the effort to the lowest. You can’t call it rapid prototyping if it takes an eternity.

Prototyping models 

Depending on the stage of the product, there are a few prototyping models we opt for to make sure the journey suites needs and hits the goals.

UX team

01. Exploratory prototypes

We build exploratory prototypes when the product team, stakeholders or clients have an idea and want to visualise it in a real, tangible form. We start off the ideation process, reflect the objectives on our target user’s needs and define the goals and actions needed to get there. The idea can be a standalone idea, an extension of the current product which could become a candidate in the roadmap or a new way of approaching existing actions in the current system.

02. Validation prototypes

Validation prototypes are the result of thorough research, need mapping and are built based on the whole set of knowledge gathered throughout the research and iterative phase. The prototype is based on well-defined flows, user needs, goals and motivations and sets out to solve problems and reach key objectives. Its purpose is creating a realistic enough experience that can be put in front of users to be validated through user testing, so it can set the route for the next round of iteration.

03. Visionary prototypes

These are the coolest, most challenging, uber-cool prototypes that will, most likely, never see the light of day. The purpose of a visionary prototype is to test truly disruptive ideas that are so crazy they might never get built into an actual product. However, by forcing ourselves to think so far outside the box, we innovate and create solutions that may be applied further down the line. Think of F1 cars: — their purpose is to push the boundaries of motorsport through innovation, which will later become part of our future.

Conclusion 

Designing a product without the prototyping phase is like wanting to build a car from scratch based only on your imagination. You will most likely end up missing the steering wheel. Start with listening to your users, launching assumptions and hypotheses. Reflect on needs and objectives, do the research and concentrate all these efforts in prototypes which can be validated with real people.
Prototype first, validate often and fail fast. Drive the product experience through your users to build and launch a product that delights.

Tom - UX lead

Tom Leb / UX Lead at RebelDot

“Understanding customer needs and designing creative, simple and efficient solutions are key to solving usability problems while validating and measuring results is paramount. My philosophy is that success is about positively impacting customer behaviour, not just shipping a release.”
rebelDot - leading the line.

RebelDot and Upheaval announce strategic partnership

RebelDot and Upheaval LLC, innovators of patent-pending blockchain technology the Weave, announced a strategic partnership, to develop, integrate, and bring to market the Weave blockchain, with global reach and scale.

As a result of this strategic partnership, healthcare and other organizations across the world can soon get subscriptions to the Weave, and in doing, integrate their existing digital systems with a robust blockchain technology that scales, protects, cures over time, and regenerates. The Weave’s unique shared-block, multiple-blockchain technology creates a holistic online environment that allows any organization with an Internet connection get a subscription. Access for individuals, including a secure mobile app to track personal health records, is free. The Weave brings the power of network effects, and in-place blockchain integrations to healthcare participants such as insurers, providers, pharmacies, drug makers, and devices.

“We believe the Weave can deliver on the promise of blockchain for healthcare, with a solution that’s secure yet accessible, immensely scalable, and high performing,” said David Iseminger, Upheaval’s CEO. “With RebelDot’s development experience, blockchain expertise and systems integration knowledge, this partnership amplifies the offerings of each of our companies. It’s a win for our future customers.”

“The Weave has unique technical structure, especially as an enterprise blockchain,” said Tudor Ciuleanu, CEO of RebelDot. “In healthcare, the Weave will bring new life and advanced capabilities to dated systems.” About growth potential, Tudor added, “Our customers are from many industries. The Weave can create significant value beyond healthcare – real estate, manufacturing, IoT, finance, government, and others. We see the Weave quickly gaining market traction upon release, and we see RebelDot growing at scale alongside it.”

With the partnership, healthcare and other industries will finally have a blockchain solution that integrates with their existing systems, streamlines their processes, and delivers big data analytics. Subscribers will realize a better healthcare experience, for their organization and for their patients.

About Upheaval

Upheaval creates innovative software solutions, including the patent-pending Weave blockchain environment, that elevate and transform industries. With the Weave, organizations connect real-time, real-world interactions and create network effects that empower every participant.

To learn more about Upheaval and the Weave, visit: http://theweave.io

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ENDS

Tudor Ciuleanu

Tudor Ciuleanu / CEO and Founder at RebelDot

are-stos-replacing-icos

RebelDot CEO, Tudor Ciuleanu, is the only Romanian investor present at Crypto Invest Summit in Los Angeles

Cluj-Napoca, 17 0ctober 2018- After acquiring Imprezzio Global’s Services Division, now known as RebelDot, at the beginning of the year, CEO Tudor Ciuleanu makes a new step on the investors’ market with his participation at Crypto Invest Summit in L.A., as the only Romanian investor present at the event.

“I’m very excited that I was invited to be part of Crypto Summit together with investors and leaders across the world. As far as I know, I’m the only Romanian investor present there so it’s also a good opportunity to showcase the potential of Romanian software companies in this vertical. Looking forward to meeting as many brilliant minds as possible.’’, said Tudor Ciuleanu.

Crypto Invest Summit is the ‘’West Coast’s Largest Cryptocurrency and Blockchain Event’’ that will take place during October 22nd – 24th. The summit brings together under one roof investors from all around the Globe, as Josef Holm, co-founder of Crypto Invest Summit and CEO of Krowdster explains: “We all want to invest, but we don’t know where to begin. We’re bringing the best investors, successful entrepreneurs, smartest lawyers and accountants under one roof to show us how it’s done.”

Speakers like Steve Wozniak will be taking the stage at the event as well, to showcase the potential of the industry and talk about what to expect from blockchain in the future.

Tudor Ciuleanu is planning to invest in startups that will bring innovative ideas and scaling capabilities to the table: ‘’Cryptocurrency and blockchain are emerging trends that are gaining more and more attention from the investors. I’m looking for a startup that can surprise me with their innovative idea, scaling capabilities and passion for what they do. Passion, although not quantifiable is a key ingredient weighing in my decision process.”’  

 

Apart from his presence at the Crypto Summit, Tudor Ciuleanu will also be joining another blockchain event in Malta at the beginning of November.

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ENDS

Tudor Ciuleanu

Tudor Ciuleanu / CEO and Founder at RebelDot

rebelDot - leading the line.

Tudor Ciuleanu acquires services division of Imprezzio Global

Cluj-Napoca, 3 July 2018 – Imprezzio Global announced today that its Services Division has been acquired by co-founder Tudor Ciuleanu and will now operate under a new name, RebelDot (www.rebeldot.com), as an independent business.

Under the agreement, Imprezzio Global will remain part of the Imprezzio Group and will continue to focus on the group’s core business. As a result, Imprezzio Global is now a wholly owned subsidiary of Imprezzio INC.

 

Imprezzio Global was founded in 2008 by Dave Talarico, Kelly Birr and Tudor Ciuleanu, as the offshore development arm of Imprezzio Inc. Soon after, the company created the Services department that began offering custom software development and consultancy to external clients. As Imprezzio’s focus is Marketing Automation for the Insurance and Financial verticals, this split comes after a refocus decision was taken by the board of Imprezzio Group.

 “We’ve now got two new businesses that we can grow at an accelerated rate,” Tudor Ciuleanu, RebelDot CEO, said. “My 10th anniversary in Imprezzio Global, which is today, comes with a new chapter, a chapter called RebelDot. We believe that being technical partners and not simple service providers for our customers is key to reshaping the software industry in Cluj. As such, we will continue to lead the line and build true value through innovation. Our reinvention and expansion wouldn’t be possible without our great team. With this in mind and our wish to continuously improve our way of doing business, we are also announcing one of the first nonstandard benefits introduced by RebelDot: Unlimited PTO plan, for all RebelDot employees, as a first on the Cluj IT market.”

“For nearly 10 years, the Services Team, now RebelDot, has provided both our internal companies and our clients with exceptional quality and speed to market.  We’re excited to see Tudor and his team start this new chapter of growth and excellence.” said Kelly Birr – Chief Innovation Officer, Imprezzio Group

With exciting partnerships and new locations already set in motion, RebelDot is looking to expand worldwide as a leader in software development, helping to turn technology into an asset for every business.

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ENDS

Tudor Ciuleanu

Tudor Ciuleanu / CEO and Founder at RebelDot